//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Martí-Parreño, José"
~person:"Pepels, Werner"
~person:"Unger, Fritz"
~subject:"Advertising"
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbemedium"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Theorie
Advertising media
11
Werbeträger
11
Advertising planning
7
Werbeplanung
7
Kommunikation
4
Marketing
4
Mediaplanung
4
Consumer behaviour
3
Konsumentenverhalten
3
Marketing management
3
Marketingmanagement
3
Unternehmen
3
Werbung
3
Communication
2
Communication media
2
Kommunikationsmedien
2
Target group
2
Theory
2
Zielgruppe
2
Advertising effects
1
Anzeigenwerbung
1
B-to-B-Marketing
1
Brand management
1
Business-to-business marketing
1
Computerspiel
1
Internet marketing
1
Kommunikationsstrategie
1
Markenführung
1
Market research
1
Marketing-Mix
1
Marketinginstrument
1
Marktforschung
1
Marktkommunikation
1
Media industries
1
Mediensektor
1
Online-Marketing
1
Public relations
1
Sales promotion
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
3
Article
1
Type of publication (narrower categories)
All
Lehrbuch
2
Textbook
2
Aufsatz im Buch
1
Book section
1
Language
All
German
4
Author
All
Martí-Parreño, José
Pepels, Werner
Unger, Fritz
Blakeman, Robyn
4
Huber, Frank
4
Steffenhagen, Hartwig
4
Eisend, Martin
3
Katz, Helen E.
3
Kerbache, Laoucine
3
Lee, Janghyuk
3
Segijn, Claire M.
3
Voorveld, Hilde
3
Broadbent, Simon
2
Gambaro, Marco
2
Goel, Rajeev K.
2
Jones, John Philip
2
Jugenheimer, Donald W.
2
Kircher, Heike
2
Matthes, Isabel
2
Meyer, Frederik
2
Puglisi, Riccardo
2
Silberer, Günter
2
Streich, Michael
2
Verlegh, Peeter
2
Waiguny, Martin
2
Abadi, Mahdieh Ghani
1
Abedi, Vahideh Sadat
1
Adkins, Mark
1
Aggarwal, Sugandha
1
Aghdaie, Mohammad Hasan
1
Ah Hwa Ngo
1
Anand, Bharat N.
1
Arumsari, R. Y.
1
Awada, Nadja
1
Bachér, Frank
1
Bakhtawar, Barira
1
Balachander, Subramanian
1
Barrio-García, Salvador del
1
Barton, Roger
1
Bauer, Hans H.
1
Behzadian, Majid
1
more ...
less ...
Published in...
All
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
UTB / Betriebswirtschaftslehre
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketingkommunikation
Pepels, Werner
-
2011
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10009159530
Saved in:
2
Werbung in Fachmedien
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 183-201)
.
2009
Persistent link: https://www.econbiz.de/10003822709
Saved in:
3
Mediaplanung : methodische Grundlagen und praktische Anwendungen
Unger, Fritz
(
contributor
); …
-
2007
-
5., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003375306
Saved in:
4
Mediaplanung : Methodische Grundlagen und praktische Anwendungen
Unger, Fritz
(
contributor
)
-
2007
-
5., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515366
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->