Martín Castejón, Pedro Juan; Román Nicolás, Sergio; … - In: Investigaciones Europeas de Dirección y Economía de … 17 (2011) 3, pp. 91-109
The present study is built on the principles of relationship selling in a context of industrial Small and Medium-sized Enterprises (SMEs). The research specifically analyses the influence of customer-oriented selling and ethical sales behaviors on customer satisfaction, trust and loyalty to the...