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~person:"Martín Herrán, Guiomar"
~person:"Stern, Louis W."
~subject:"Marketing channels"
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Martín Herrán, Guiomar
Stern, Louis W.
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European journal of operational research : EJOR
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Journal of retailing and consumer services
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Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
2
Price coordination in distribution channels : a dynamic perspective
Martín Herrán, Guiomar
;
Taboubi, Sihem
- In:
European journal of operational research : EJOR
240
(
2015
)
2
,
pp. 401-414
Persistent link: https://www.econbiz.de/10010486236
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