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~person:"Martín de Hoyos, María José"
~source:"econis"
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Consumer behaviour
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Emotion
1
Flow
1
Heart rate variability
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Interactivity
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Konsumentenverhalten
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Neuromarketing
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Online retailing
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Martín de Hoyos, María José
Buckert, Magdalena
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Schwieren, Christiane
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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Emotional responses in online social interactions : the mediating role of flow
Herrando, Carolina
;
Jiménez Martínez, Julio
;
Martín …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1599-1617
Persistent link: https://www.econbiz.de/10014315791
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