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~person:"Martínez, Eva"
~person:"Matute, Jorge"
~source:"econis"
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Martínez, Eva
Matute, Jorge
Buil, Isabel
34
De Chernatony, Leslie
24
Wallace, Elaine
14
Catalán, Sara
5
Merrilees, Bill
4
Montaner, Teresa
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Pardos Martínez, Eva
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ECONIS (ZBW)
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Transformational leadership and employee performance : the role of identification, engagement and proactive personality
Buil, Isabel
;
Pardos Martínez, Eva
;
Matute, Jorge
- In:
International journal of hospitality management
77
(
2019
),
pp. 64-75
Persistent link: https://www.econbiz.de/10011988436
Saved in:
2
The importance of corporate brand identity in business management : an application to the UK banking sector
Buil, Isabel
;
Catalán, Sara
;
Martínez, Eva
- In:
Business research quarterly : BRQ
19
(
2016
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10011660313
Saved in:
3
From internal brand management to organizational citizenship behaviours : evidence from frontline employees in the hotel industry
Buil, Isabel
;
Martínez, Eva
;
Matute, Jorge
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 256-271
Persistent link: https://www.econbiz.de/10011556074
Saved in:
4
Examining the role of advertising and sales promotions in brand equity creation
Buil, Isabel
;
De Chernatony, Leslie
;
Martínez, Eva
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10009720381
Saved in:
5
The influence of brand equity on consumer responses
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10009722348
Saved in:
6
La influencia de las acciones de marketing con causa en la actitud hacia la marca
Buil, Isabel
;
Martínez, Eva
;
Montaner, Teresa
- In:
Cuadernos de economía y dirección de la empresa : CEDE
15
(
2012
)
2
,
pp. 84-93
Persistent link: https://www.econbiz.de/10009576994
Saved in:
7
Brand extension effects on brand equity : a cross-national study
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
Saved in:
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