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~person:"Martínez-López, Francisco J."
~subject:"United States"
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Consumer behaviour
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Einzelhandel
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Retail assortment
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Retail trade
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Martínez-López, Francisco J.
Draganska, Michaela
3
Anupindi, Ravi
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Aydın, Göker
2
Bernstein, Fernando
2
Bronnenberg, Bart J.
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Esteban-Millat, Irene
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Gupta, Sachin
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Gázquez-Abad, Juan Carlos
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Hwang, Minha
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Ma, Meilin
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Martínez-de-Albéniz, Victor
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Al-Khayyal, F. A.
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Aydin, Victoria
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
Saved in:
2
The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 340-348
Persistent link: https://www.econbiz.de/10011629448
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