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~person:"Martin, Roger L."
~type_genre:"Case study"
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Target the right market
Avery, Jill
;
Steenburgh, Thomas J.
;
Martin, Roger L.
; …
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 119-123
Persistent link: https://www.econbiz.de/10009664088
Saved in:
2
The innovation catalysts
Martin, Roger L.
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 82-87
Persistent link: https://www.econbiz.de/10009233229
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