Sesar, Vesna; Martinčević, Ivana; Boguszewicz-Kreft, … - In: Journal of risk and financial management : JRFM 15 (2022) 7, pp. 1-21
relationship between influencer credibility and purchase intention. The questionnaire was designed and data were collected from 364 …. Moreover, (3) influencer credibility has a positive and significant relationship with purchase intention, and (4) this … advertising disclosure significantly affects purchase intention of participants. …