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~person:"Martinez, Jennifer"
~subject:"Consumer behaviour"
~subject:"Seife"
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Martinez, Jennifer
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Journal of advertising : official publication of the American Academy of Advertising
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The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
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