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~person:"Marwitz, Christian"
~person:"Schnittka, Oliver"
~subject:"Advertising effects"
~subject:"Fairness"
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Advertising effects
Fairness
Sponsoring
19
Sponsorship
17
Werbewirkung
7
Brand image
6
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6
Controlling
4
Deutschland
4
Evaluation
4
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Marwitz, Christian
Schnittka, Oliver
Woisetschläger, David
6
Breuer, Christoph
5
Mazodier, Marc
5
Nufer, Gerd
5
Boerman, Sophie C.
4
Carrillat, François A.
4
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4
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3
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3
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3
Leng, Ho Keat
3
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3
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3
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3
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2
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2
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McDaniel, Stephen R.
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Gabler Edition Wissenschaft
2
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
2
International journal of market research
1
Journal of business economics : JBE
1
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
1
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ECONIS (ZBW)
8
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1
Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
Saved in:
2
Are sponsors blamed for edging off? : consumer reactions to sponsorship terminations
Schnittka, Oliver
;
Himme, Alexander
;
Papies, Dominik
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 943-984
Persistent link: https://www.econbiz.de/10011758108
Saved in:
3
Wirkungen des Sponsoring
Marwitz, Christian
- In:
Handbuch Sponsoring : erfolgreiche Marketing- und …
,
(pp. 39-51)
.
2008
Persistent link: https://www.econbiz.de/10003640723
Saved in:
4
Kontrolle des Sponsoring : theoretische Grundlagen, "State of the Art" und Umsetzung in der Praxis
Marwitz, Christian
- In:
Handbuch Sponsoring : erfolgreiche Marketing- und …
,
(pp. 69-87)
.
2008
Persistent link: https://www.econbiz.de/10003640745
Saved in:
5
Sponsoring : Grundlagen, Wirkungen, Management, Markenführung
Hermanns, Arnold
;
Marwitz, Christian
-
2008
-
3., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10003480577
Saved in:
6
Kontrolle des Sponsorings : State of the Art und methodischer Evaluationsansatz
Marwitz, Christian
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011900369
Saved in:
7
Kontrolle des Sponsorings : State of the Art und methodischer Evaluationsansatz
Marwitz, Christian
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003316514
Saved in:
8
Die Evaluation als Methode zur Kontrolle von Sponsoringengagements
Marwitz, Christian
- In:
Perspektiven des Sportmarketing : Besonderheiten, …
,
(pp. 173-183)
.
2005
Persistent link: https://www.econbiz.de/10003295939
Saved in:
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