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~person:"Mast, Claudia"
~subject:"Marketingmanagement"
~type_genre:"Amtsdruckschrift"
~type_genre:"Book section"
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Mast, Claudia
Bruhn, Manfred
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Esch, Franz-Rudolf
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Strategies and communications for innovations : an integrative management view for companies and networks
1
Strategy and communication for innovation
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Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
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ECONIS (ZBW)
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Managing emotions matters - a balanced framework for communicating innovations in companies
Mast, Claudia
- In:
Strategy and communication for innovation : integrative …
,
(pp. 175-184)
.
2017
Persistent link: https://www.econbiz.de/10011663008
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2
Managing emotions matters : a balanced framework for communicating innovations in companies
Mast, Claudia
- In:
Strategy and communication for innovation
,
(pp. 195-204)
.
2013
Persistent link: https://www.econbiz.de/10010246337
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3
Managing emotions matters : a balanced framework for communicating innovations in companies
Mast, Claudia
- In:
Strategies and communications for innovations : an …
,
(pp. 153-162)
.
2011
Persistent link: https://www.econbiz.de/10008987527
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