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~person:"Mathur, Manisha"
~person:"Verma, Priyanka"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
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Brand image
6
Markenimage
6
Brand management
5
Markenführung
5
brand equity
4
Social Web
3
Social web
3
Brand equity
2
Corporate Social Responsibility
2
Corporate reputation
2
Corporate social responsibility
2
Firmenimage
2
India
2
Indien
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Internet marketing
2
Online-Marketing
2
Beziehungsmarketing
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Brand social capital
1
Brand value
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CSR
1
Confidence
1
Consumer behaviour
1
Consumer engagement
1
Einzelhandel
1
Konsumentenverhalten
1
Marketing management
1
Marketingmanagement
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Relationship marketing
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Retail trade
1
Sales promotion
1
Social capital
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Social media
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Sozialkapital
1
Verkaufsförderung
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Vertrauen
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adocacy
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consumer responses
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corporate social responsibility
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hedonic benefit
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Mathur, Manisha
Verma, Priyanka
Gil Saura, Irene
7
Guzman, Francisco
7
Lévy Mangin, Jean-Pierre
6
Anselmsson, Johan
5
Calvo-Porral, Cristina
5
Liu, Chih-Hsing
5
Paul, Justin
5
Schivinski, Bruno
5
Wong, IpKin Anthony
5
Berenguer Contrí, Gloria
4
Butt, Muhammad Mohsin
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Christodoulides, George
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Dwivedi, Abhishek
4
Iglesias, Oriol
4
Johnson, Lester W.
4
Kaufmann, Hans Rüdiger
4
Keller, Kevin Lane
4
Khan, Bilal Mustafa
4
Rahman, Mahabubur
4
Shuv-Ami, Avichai
4
Anabila, Peter
3
Augusto, Mário Gomes
3
Barrio-García, Salvador del
3
Chahal, Hardeep
3
Ekinci, Yuksel
3
Gray, David
3
Kim, Changju
3
Lambkin, Mary
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Lieven, Theo
3
Luce, Fernando Bins
3
Markovic, Stefan
3
Mirzaei, Abas
3
Mishra, Abhishek
3
Oliveira, Marta Olivia Rovedder de
3
Schmitt, Bernd
3
Shi, Yuying
3
Silveira, Cleo Schmitt
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Tran Trung Vinh
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Global business review
2
International journal of business innovation and research
1
International journal of electronic marketing and retailing : IJEMR
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Improving the value of the retailer brand through social media equity
Mathur, Manisha
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 508-530
Persistent link: https://www.econbiz.de/10012297815
Saved in:
2
Building brand advocacy on social media to improve brand equity
Mathur, Manisha
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 150-172
Persistent link: https://www.econbiz.de/10012037002
Saved in:
3
The impact of corporate social responsibility on brand equity of Indian firms
Singh, Anupam
;
Verma, Priyanka
- In:
International journal of business innovation and research
20
(
2019
)
1
,
pp. 64-86
Persistent link: https://www.econbiz.de/10012144496
Saved in:
4
Impact of sales promotion's benefits on brand equity : an empirical investigation
Sinha, Somesh Kumar
;
Verma, Priyanka
- In:
Global business review
19
(
2018
)
6
,
pp. 1663-1680
Persistent link: https://www.econbiz.de/10011982938
Saved in:
5
Leveraging social media-based determinants to build customer-based brand equity of a retailer
Mathur, Manisha
- In:
The international review of retail, distribution and …
28
(
2018
)
5
,
pp. 554-575
Persistent link: https://www.econbiz.de/10011988220
Saved in:
6
How CSR affects brand equity of Indian Firms?
Singh, Anupam
;
Verma, Priyanka
- In:
Global business review
18
(
2017
)
3
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011745473
Saved in:
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