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~person:"Mathur, Surbhi"
~subject:"Deutschland"
~subject:"Franchising"
~type_genre:"Aufsatz im Buch"
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Glocalization in fast food chains glocalization in fast food chains : a case study of McDonald's
Mathur, Surbhi
- In:
Strategic marketing management and tactics in the …
,
(pp. 330-347)
.
2017
Persistent link: https://www.econbiz.de/10011695364
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