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~person:"Matisone, Anita"
~person:"Roy, Subhadip"
~subject:"Dienstleistungssektor"
~subject:"Indien"
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Dienstleistungssektor
Indien
Conceptual model
7
India
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Qualitative research
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conceptual model
4
Celebrity endorsements
3
Consumer behavior
2
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2
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Luxury branding
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Meaning transfer
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Perceived consumption vulnerability (PCV)
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public interventions
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venture capital
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Matisone, Anita
Roy, Subhadip
Jain, Varsha
4
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Ganesh B. E.
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Garg, Akanksha
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Jagani, Kyati
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Jha, Kumar Neeraj
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Moorthi, Y. L. R.
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Qualitative market research : an international journal
2
Health marketing quarterly
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Services marketing quarterly
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The journal of product & brand management
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ECONIS (ZBW)
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1
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
2
Is "proof" the eighth "P" of service? : a
conceptual
model
and propositions
Moorthi, Y. L. R.
;
Roy, Subhadip
- In:
Services marketing quarterly
38
(
2017
)
4
,
pp. 213-225
Persistent link: https://www.econbiz.de/10011798684
Saved in:
3
Communicating nutraceuticals : a multi-stakeholder perspective from a developing nation
Jain, Varsha
;
Roy, Subhadip
;
Damle, Neha
;
Jagani, Kyati
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 239-254
Persistent link: https://www.econbiz.de/10011584750
Saved in:
4
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
5
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
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