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~person:"Matisone, Anita"
~person:"Roy, Subhadip"
~subject:"Markenführung"
~subject:"Qualitative method"
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Markenführung
Qualitative method
Conceptual model
7
India
7
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conceptual model
4
Celebrity endorsements
3
Consumer behavior
2
Consumer behaviour
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Elderly citizens
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Luxury branding
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Meaning transfer
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Perceived consumption vulnerability (PCV)
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public interventions
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venture capital
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Matisone, Anita
Roy, Subhadip
Jain, Varsha
3
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Qualitative market research : an international journal
2
The journal of product & brand management
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Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
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2
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
3
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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