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~person:"Matsuoka, Kohsuke"
~person:"Schlüter, Andrea"
~person:"Wieseke, Jan"
~subject:"Consumer goods industry"
~subject:"Erfolgsfaktor"
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Consumer goods industry
Erfolgsfaktor
Key account management
9
Key-Account-Management
9
Globalisierung
4
Globalization
4
Beziehungsmarketing
3
Customer analysis
3
Kundenanalyse
3
Relationship marketing
3
Consumer products distribution
2
Internationalisierung
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Japan
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Konsumgütereinzelhandel
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Konsumgüterhandel
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Kundengruppenmanagement
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B-to-B-Marketing
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Department store
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Deutschland
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Einzelhandel
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Food retailing
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Germany
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Hotel industry
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Hotellerie
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International management
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Matsuoka, Kohsuke
Schlüter, Andrea
Wieseke, Jan
Sieck, Hartmut
3
Binckebanck, Lars
2
Jensen, Ove
2
Olejnik, Edith
2
Ryals, Lynette J.
2
Swoboda, Bernhard
2
Bartsch, Bernhard
1
Davies, Iain A.
1
Davies, Iain Andrew
1
Gelb, Betsy D.
1
Hengstebeck, Berenika B.
1
Kassemeier, Roland
1
Lai, Christine Jaushyuam
1
Lütke, Verena
1
Mengen, Andreas
1
Morschett, Dirk
1
Rahe, Michael
1
Schwenk, Wolfgang
1
Seidler, Markus
1
Sidow, Hans D.
1
Strunkmann-Meister, Patrick
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Wellhöfer, Alexander
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Management international review : mir ; journal of international business
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
3
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What comprises a successful key account manager? : differences in the drivers of sales performance between key account managers and regular salespeople
Hengstebeck, Berenika B.
;
Kassemeier, Roland
;
Wieseke, Jan
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 392-404
Persistent link: https://www.econbiz.de/10014226538
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2
Does centralising global account management activities in response to international retailers pay off?
Swoboda, Bernhard
;
Schlüter, Andrea
;
Olejnik, Edith
; …
- In:
Management international review : mir ; journal of …
52
(
2012
)
5
,
pp. 727-756
Persistent link: https://www.econbiz.de/10009629110
Saved in:
3
Erfolgsrelevanz von KAM Strategien und Strukturen gegenüber internationalen Handelskunden
Swoboda, Bernhard
;
Schlüter, Andrea
;
Olejnik, Edith
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
4
,
pp. 278-292
Persistent link: https://www.econbiz.de/10009387765
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