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~person:"Matthes, Jörg"
~subject:"Advertising"
~subject:"Environmental consciousness"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Advertising
Environmental consciousness
Konsumentenverhalten
Advertising effects
7
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7
Brand image
6
Brand management
6
Markenführung
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3
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persuasion knowledge
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Matthes, Jörg
Phau, Ian
33
Loureiro, Sandra Maria Correia
32
Han, Heesup
29
Diamantopoulos, Adamantios
27
Ko, Eunju
27
Melewar, T. C.
24
Sarkar, Abhigyan
24
Bang, Nguyen
21
Guzman, Francisco
20
Gierl, Heribert
19
Romaniuk, Jenni
19
Hollebeek, Linda D.
18
Japutra, Arnold
18
Veloutsou, Cleopatra
18
Dawes, John
17
Fetscherin, Marc
17
Pelsmacker, Patrick de
17
Sarkar, Juhi Gahlot
17
Dens, Nathalie
16
Paul, Justin
16
Sung, Yongjun
16
Sreejesh, S.
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Keller, Kevin Lane
14
Khan, Imran
14
Kunkel, Thilo
14
Septianto, Felix
14
Wiedmann, Klaus-Peter
14
Ahn, Jiseon
13
Casidy, Riza
13
Dwivedi, Abhishek
13
Park, Jungkun
13
Rahman, Zillur
13
Shukla, Paurav
13
Bagozzi, Richard P.
12
Hyun, Sunghyup Sean
12
Johnson, Lester W.
12
Rajagopal
12
Schultz, Don E.
12
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International journal of advertising : the review of marketing communications
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
1
Journal of service management
1
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ECONIS (ZBW)
7
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1
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
2
Transformative value positioning for service brands : key principles and challenges
Leroi-Werelds, Sara
;
Matthes, Jörg
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 552-564
Persistent link: https://www.econbiz.de/10013325707
Saved in:
3
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
4
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
5
How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes
;
Matthes, Jörg
;
Münch, Andrea
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
Saved in:
6
Product placement disclosures : exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
Matthes, Jörg
;
Naderer, Brigitte
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011581107
Saved in:
7
Consumers' green involvement and the persuasive effects of emotional versus functional ads
Matthes, Jörg
;
Wonneberger, Anke
;
Schmuck, Desirée
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1885-1893
Persistent link: https://www.econbiz.de/10010379213
Saved in:
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