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~person:"Mattila, Anna S."
~person:"Prentice, Catherine"
~person:"Wilde, Klaus D."
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Search: subject:"Kundenmanagement"
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Beziehungsmarketing
100
Relationship marketing
100
Consumer behaviour
53
Konsumentenverhalten
53
Customer satisfaction
39
Kundenzufriedenheit
39
Dienstleistungsqualität
37
Service quality
37
Beschwerdemanagement
13
Complaint management
13
Computer-assisted marketing
13
Gambling
13
Glücksspiel
13
IT-gestütztes Marketing
13
Kundenmanagement
11
Customer engagement
9
Theorie
9
Theory
9
Brand management
8
Data Mining
8
Kundenbindungsprogramm
8
Loyalty program
8
Markenführung
8
Marketing management
8
Marketingmanagement
8
Brand image
7
Customer loyalty
7
Data mining
7
Markenimage
7
Business process management
6
Customer service
6
Data Warehouse
6
Data warehouse
6
Kundenservice
6
Lieferantenmanagement
6
Prozessmanagement
6
Southeast Asia
6
Supplier relationship management
6
Südostasien
6
USA
6
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English
69
German
33
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1
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Mattila, Anna S.
Prentice, Catherine
Wilde, Klaus D.
Bruhn, Manfred
124
Homburg, Christian
114
Kumar, V.
82
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
53
Bauer, Hans H.
51
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Hollebeek, Linda D.
46
Krafft, Manfred
45
Hippner, Hajo
40
Palmatier, Robert W.
40
Gil Saura, Irene
37
Helmke, Stefan
37
Wiedmann, Klaus-Peter
36
Eggert, Andreas
33
Georgi, Dominik
33
Reichwald, Ralf
33
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Töpfer, Armin
32
Uebel, Matthias
32
Van den Poel, Dirk
32
Grönroos, Christian
31
Mittal, Vikas
31
Neslin, Scott A.
31
Schüller, Anne M.
31
Thaichon, Park
31
Svensson, Göran
30
Belz, Christian
29
Evanschitzky, Heiner
29
Hadwich, Karsten
29
Reinartz, Werner J.
29
Günter, Bernd
28
Kleinaltenkamp, Michael
28
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International journal of hospitality management
13
Journal of retailing and consumer services
11
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
8
Journal of business research : JBR
6
The journal of services marketing
6
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
5
Journal of hospitality marketing & management
5
Services marketing quarterly
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Cornell hospitality quarterly : CQ
2
Journal of service research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Absatzwirtschaft
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Data mining : mehr Gewinn aus Ihren Kundendaten ; 22 data mining tools mit Referenzkunden ; Business cases erfolgreicher Data-mining-Projekte ; aktuelle Umfrageergebnisse zum Nutzen von data mining
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Electronic Services
1
Handbook of hospitality marketing management
1
Interaktionen im Dienstleistungsbereich
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of retailing
1
Journal of service management
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Journal of vacation marketing : an international journal
1
Management von CRM-Projekten : Handlungsempfehlungen und Branchenkonzepte
1
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V.
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
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ECONIS (ZBW)
101
USB Cologne (EcoSocSci)
2
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Supply chain management in the insurance industry : symmetrical and asymmetrical analysis
Prentice, Catherine
;
Dominique-Ferreira, Sergio
;
Wang, …
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2505-2518
Persistent link: https://www.econbiz.de/10014472004
Saved in:
3
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
4
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
5
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
6
Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh
;
Pinto, Diego Costa
;
Cruz-Jesus, Frederico
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
Saved in:
7
The role of memorable experience and emotional intelligence in senior customer loyalty to geriatric hotels
Prentice, Catherine
;
Dominique-Ferreira, Sergio
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209511
Saved in:
8
The influence of customer experience with automated games and social interaction on customer engagement and loyalty in casinos
Tuguinay, Jovanie A.
;
Prentice, Catherine
;
Moyle, Brent
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209579
Saved in:
9
The influence of gaming and non-gaming experience on customers' response to the casino
Prentice, Catherine
;
Ji, Chunli
;
Li, Kefang
- In:
Journal of vacation marketing
28
(
2022
)
4
,
pp. 455-468
Persistent link: https://www.econbiz.de/10013387788
Saved in:
10
Linking transaction-specific satisfaction and customer loyalty : the case of casino resorts
Ji, Chunli
;
Prentice, Catherine
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012431580
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