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~person:"Mattila, Anna S."
~person:"Reichwald, Ralf"
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Search: subject:"Relationship marketing"
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Beziehungsmarketing
67
Relationship marketing
67
Consumer behaviour
29
Konsumentenverhalten
29
Customer satisfaction
20
Kundenzufriedenheit
20
Dienstleistungsqualität
17
Service quality
17
Theorie
17
Theory
17
Innovation management
13
Innovationsmanagement
13
Beschwerdemanagement
12
Complaint management
12
Kundenintegration
12
Customer integration
11
Deutschland
10
Germany
10
Betriebliche Wertschöpfung
9
Value creation
9
Customer service
7
Individualism
7
Individualismus
7
Kundenbindungsprogramm
7
Kundenservice
7
Loyalty program
7
Corporate Social Responsibility
5
Corporate social responsibility
5
Gastronomie
5
Kundenorientierung
5
Lieferantenmanagement
5
Mass Customization
5
Mobile communications
5
Mobilkommunikation
5
Restaurant industry
5
Supplier relationship management
5
E-commerce
4
Electronic Commerce
4
Mass production
4
Massenproduktion
4
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21
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1
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Article
53
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14
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36
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36
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17
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17
Arbeitspapier
3
Case study
3
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Graue Literatur
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Hochschulschrift
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3
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Sammelwerk
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1
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English
38
German
30
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Mattila, Anna S.
Reichwald, Ralf
Bruhn, Manfred
113
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
53
Herrmann, Andreas
49
Bauer, Hans H.
46
Hollebeek, Linda D.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
41
Gil Saura, Irene
38
Hippner, Hajo
34
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Thaichon, Park
33
Wilde, Klaus D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Mittal, Vikas
31
Svensson, Göran
31
Helmke, Stefan
30
Neslin, Scott A.
30
Prentice, Catherine
30
Evanschitzky, Heiner
29
Töpfer, Armin
29
Georgi, Dominik
28
Grewal, Dhruv
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Reinartz, Werner J.
28
Eggert, Andreas
27
Grönroos, Christian
27
Sheth, Jagdish N.
27
Walsh, Gianfranco
27
Kleinaltenkamp, Michael
26
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International journal of hospitality management
9
The journal of services marketing
6
Mobile Kommunikation : Wertschöpfung, Technologien, neue Dienste
4
Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
3
Journal of business research : JBR
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality marketing & management
3
Cornell hospitality quarterly : CQ
2
Journal of service research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Services marketing quarterly
2
Betriebliche Tertiarisierung : der ganzheitliche Wandel vom Produktionsbetrieb zum dienstleistenden Problemlöser
1
Electronic Services
1
Erfolgsfaktor Flexibilität : Strategien und Konzepte für wandlungsfähige Unternehmen
1
Forschungs- und Technologiemanagement : Potenziale nutzen - Zukunft gestalten
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Gabler-Lehrbuch
1
Handbook of hospitality marketing management
1
Information als Wettbewerbsfaktor : Kongreß-Dokumentation; 50. Deutscher Betriebswirtschafter-Tag 1996
1
International journal of internet marketing and advertising : IJIMA
1
Journal of retailing
1
Journal of service management
1
Konzepte für das Service Engineering : Modularisierung, Prozessgestaltung und Produktivitätsmanagement ; mit 10 Tabellen
1
Lehrbuch
1
Netzwerke: Businessinnovationen und Kooperationskultur im Spannungsbogen zwischen Forschung und Praxis
1
Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
1
Risikomanagement und kapitalmarktorientierte Finanzierung : Festschrift zum 65. Geburtstag von Bernd Rudolph
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Strategisches Wertschöpfungsmanagement in dynamischer Umwelt : Festschrift für Erich Zahn
1
The journal of product & brand management
1
Vertriebsmanagement : Organisation, Technologieeinsatz, Personal
1
Wertschöpfungsmanagement als Kernkompetenz : Festschrift für Horst Wildemann
1
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ECONIS (ZBW)
67
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1
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
2
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
3
Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh
;
Pinto, Diego Costa
;
Cruz-Jesus, Frederico
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
Saved in:
4
In darkness we seek light : the impact of focal and general lighting designs on customers' approach intentions toward restaurants
Wu, Luorong
;
He, Zeya
;
King, Ceridwyn
;
Mattila, Anna S.
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012425246
Saved in:
5
Service failure and recovery at the crossroads : recommendations to revitalize the field and its influence : editorial
Grégoire, Yany
;
Mattila, Anna S.
- In:
Journal of service research
24
(
2021
)
3
,
pp. 323-328
Persistent link: https://www.econbiz.de/10012592932
Saved in:
6
To err is human(-oid) : how do consumers react to robot service failure and recovery?
Choi, Sungwoo
;
Mattila, Anna S.
;
Bolton, Lisa E.
- In:
Journal of service research
24
(
2021
)
3
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012592941
Saved in:
7
An empathy lens into peer service providers : personal versus commercial hosts
Shuqair, Saleh
;
Pinto, Diego Costa
;
Mattila, Anna S.
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013328029
Saved in:
8
What recovery options to offer for loyalty reward program members : Dollars vs. Miles?
Hwang, Yoo Hee
;
Gao, Yixing
;
Mattila, Anna S.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012241760
Saved in:
9
Visual design, message content, and benefit type : the case of a cause-related marketing campaign
Gao, Yixing
;
Wu, Luorong
;
Shin, Joongwon
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10012230370
Saved in:
10
The impact of customer compassion on face-to-face and online complaints
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality marketing & management
29
(
2020
)
7
,
pp. 848-868
Persistent link: https://www.econbiz.de/10012312156
Saved in:
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