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~person:"Mattila, Anna S."
~subject:"Internationales Marketing"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Internationales Marketing
Relationship marketing
Consumer behaviour
49
Konsumentenverhalten
49
Beziehungsmarketing
36
Customer satisfaction
26
Kundenzufriedenheit
26
Dienstleistungsqualität
24
Service quality
24
Beschwerdemanagement
15
Complaint management
15
Customer service
10
Gastronomie
10
Kundenservice
10
Restaurant industry
10
Corporate Social Responsibility
9
Corporate social responsibility
9
Experiment
8
Viral marketing
8
Virales Marketing
8
Kundenbindungsprogramm
7
Loyalty program
7
Emotion
6
Internet marketing
6
Online-Marketing
6
USA
6
United States
6
Hotel industry
5
Hotellerie
5
Brand management
4
Cause-Related Marketing
4
Cause-related marketing
4
Consumer behavior
4
Experimental design
4
Lieferantenmanagement
4
Markenführung
4
Online retailing
4
Online-Handel
4
Supplier relationship management
4
Advertising effects
3
Brand image
3
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18
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Article
37
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Aufsatz in Zeitschrift
Article in journal
37
Aufsatz im Buch
1
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1
Language
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English
37
Author
All
Mattila, Anna S.
Han, Heesup
52
Kumar, V.
49
Hollebeek, Linda D.
38
Verhoef, Peter C.
36
Gil Saura, Irene
35
Homburg, Christian
31
Smith, Alan D.
31
Palmatier, Robert W.
30
Prentice, Catherine
30
Svensson, Göran
30
Vrontis, Demetris
29
Bruhn, Manfred
27
Herrmann, Andreas
27
Loureiro, Sandra Maria Correia
27
Walsh, Gianfranco
27
Grewal, Dhruv
26
Agnihotri, Raj
25
Bang, Nguyen
24
Hyun, Sunghyup Sean
24
Klaus, Philipp
24
Huber, Frank
22
Ruyter, Ko de
22
Thaichon, Park
22
Diamantopoulos, Adamantios
21
Evanschitzky, Heiner
21
Leonidou, Leonidas C.
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Kumar, Vikas
20
Quach, Sara
20
Wieseke, Jan
20
Karjaluoto, Heikki
19
Rather, Raouf Ahmad
19
Sesé, F. Javier
19
Casidy, Riza
18
Japutra, Arnold
18
Kim, Wansoo
18
Neslin, Scott A.
18
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International journal of hospitality management
9
The journal of services marketing
6
Journal of business research : JBR
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality marketing & management
3
Cornell hospitality quarterly : CQ
2
Journal of service research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Services marketing quarterly
2
International journal of internet marketing and advertising : IJIMA
1
Journal of global marketing
1
Journal of retailing
1
Journal of service management
1
The journal of product & brand management
1
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ECONIS (ZBW)
37
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1
Visual design, message content, and benefit type : the case of a cause-related
marketing
campaign
Gao, Yixing
;
Wu, Luorong
;
Shin, Joongwon
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10012230370
Saved in:
2
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
3
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
4
The impact of customer compassion on face-to-face and online complaints
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality marketing & management
29
(
2020
)
7
,
pp. 848-868
Persistent link: https://www.econbiz.de/10012312156
Saved in:
5
Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh
;
Pinto, Diego Costa
;
Cruz-Jesus, Frederico
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
Saved in:
6
To err is human(-oid) : how do consumers react to robot service failure and recovery?
Choi, Sungwoo
;
Mattila, Anna S.
;
Bolton, Lisa E.
- In:
Journal of service research
24
(
2021
)
3
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012592941
Saved in:
7
In darkness we seek light : the impact of focal and general lighting designs on customers' approach intentions toward restaurants
Wu, Luorong
;
He, Zeya
;
King, Ceridwyn
;
Mattila, Anna S.
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012425246
Saved in:
8
Service failure and recovery at the crossroads : recommendations to revitalize the field and its influence : editorial
Grégoire, Yany
;
Mattila, Anna S.
- In:
Journal of service research
24
(
2021
)
3
,
pp. 323-328
Persistent link: https://www.econbiz.de/10012592932
Saved in:
9
An empathy lens into peer service providers : personal versus commercial hosts
Shuqair, Saleh
;
Pinto, Diego Costa
;
Mattila, Anna S.
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013328029
Saved in:
10
Service recovery, justice perception, and forgiveness : the "other customers" perspectives
Shin, Hyunju
;
Casidy, Riza
;
Mattila, Anna S.
- In:
Services marketing quarterly
39
(
2018
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011804112
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