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~person:"Mattila, Anna S."
~subject:"Konsumentenverhalten"
~subject:"Strategisches Management"
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Konsumentenverhalten
Strategisches Management
Consumer behaviour
56
Beziehungsmarketing
37
Relationship marketing
37
Customer satisfaction
30
Dienstleistungsqualität
30
Kundenzufriedenheit
30
Service quality
30
Beschwerdemanagement
24
Complaint management
24
Corporate Social Responsibility
19
Corporate social responsibility
19
Gastronomie
15
Restaurant industry
15
Hotel industry
14
Hotellerie
14
USA
13
United States
13
Customer service
10
Kundenservice
10
Emotion
8
Kundenbindungsprogramm
7
Loyalty program
7
CSR
6
Experiment
6
Gastgewerbe
6
Hospitality industry
6
Selbstbedienung
5
Self-service
5
Brand management
4
Dienstleistungsmanagement
4
Firm performance
4
Lieferantenmanagement
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Preismanagement
4
Pricing strategy
4
Revenue management
4
Revenue-Management
4
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32
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1
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Article
58
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Article in journal
57
Aufsatz in Zeitschrift
57
Aufsatz im Buch
1
Book section
1
Language
All
English
58
Author
All
Mattila, Anna S.
Hitt, Michael A.
80
Rugman, Alan M.
70
Han, Heesup
64
Hinterhuber, Hans H.
60
Verbeke, Alain
58
Müller-Stewens, Günter
56
Bruhn, Manfred
55
Homburg, Christian
55
Foss, Nicolai J.
51
Wiedmann, Klaus-Peter
51
Whittington, Richard
50
Buckley, Peter J.
49
Vrontis, Demetris
48
Teece, David J.
47
Kraus, Sascha
46
Becker, Wolfgang
45
Henry, Craig
45
Matzler, Kurt
44
Huber, Frank
42
Keuper, Frank
42
Johnson, Gerry
41
Hunger, J. David
40
Wheelen, Thomas L.
40
Bang, Nguyen
39
Burmann, Christoph
39
Loureiro, Sandra Maria Correia
39
Phau, Ian
39
Andersen, Torben Juul
38
Hoskisson, Robert E.
38
Horváth, Péter
37
Ireland, R. Duane
37
Porter, Michael E.
37
Tomczak, Torsten
37
Barney, Jay B.
36
Burgelman, Robert A.
36
Hollebeek, Linda D.
36
Kumar, V.
36
Mintzberg, Henry
36
Proff, Heike
36
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Published in...
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International journal of hospitality management
12
The journal of services marketing
7
Journal of business research : JBR
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of hospitality marketing & management
5
International journal of contemporary hospitality management
3
Journal of service management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Cornell hospitality quarterly : CQ
2
Journal of service research
2
Services marketing quarterly
2
The Cornell hospitality quarterly
2
Journal of business ethics : JOBE
1
Journal of financial services marketing : JFSM
1
Journal of marketing theory and practice
1
Journal of retailing
1
Journal of revenue and pricing management
1
The Cornell School of hotel administration handbook of applied hospitality strategy
1
The journal of product & brand management
1
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ECONIS (ZBW)
58
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1
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10
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58
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1
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
2
Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh
;
Pinto, Diego Costa
;
Cruz-Jesus, Frederico
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
Saved in:
3
To err is human(-oid) : how do consumers react to robot service failure and recovery?
Choi, Sungwoo
;
Mattila, Anna S.
;
Bolton, Lisa E.
- In:
Journal of service research
24
(
2021
)
3
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012592941
Saved in:
4
Service failure and recovery at the crossroads : recommendations to revitalize the field and its influence : editorial
Grégoire, Yany
;
Mattila, Anna S.
- In:
Journal of service research
24
(
2021
)
3
,
pp. 323-328
Persistent link: https://www.econbiz.de/10012592932
Saved in:
5
Visual design, message content, and benefit type : the case of a cause-related marketing campaign
Gao, Yixing
;
Wu, Luorong
;
Shin, Joongwon
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10012230370
Saved in:
6
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
7
Service recovery, justice perception, and forgiveness : the "other customers" perspectives
Shin, Hyunju
;
Casidy, Riza
;
Mattila, Anna S.
- In:
Services marketing quarterly
39
(
2018
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011804112
Saved in:
8
The impact of customer compassion on face-to-face and online complaints
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality marketing & management
29
(
2020
)
7
,
pp. 848-868
Persistent link: https://www.econbiz.de/10012312156
Saved in:
9
The impact of option popularity, social inclusion/exclusion, and self-affirmation on consumers’ propensity to choose green hotels
Gao, Yixing
;
Mattila, Anna S.
- In:
Journal of business ethics : JOBE
136
(
2016
)
3
,
pp. 575-585
Persistent link: https://www.econbiz.de/10011521808
Saved in:
10
In darkness we seek light : the impact of focal and general lighting designs on customers' approach intentions toward restaurants
Wu, Luorong
;
He, Zeya
;
King, Ceridwyn
;
Mattila, Anna S.
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012425246
Saved in:
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