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~person:"Maunze, O'bidie Rudo"
~subject:"Hochschule"
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Brand Engagement
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Services marketing quarterly
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Impact of internal branding on student engagement : insights from a South African university
Maunze, O'bidie Rudo
;
Abratt, Russell
;
Mingione, Michela
- In:
Services marketing quarterly
41
(
2020
)
2
,
pp. 124-144
Persistent link: https://www.econbiz.de/10012256934
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