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~person:"Mayzlin, Dina"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
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Mayzlin, Dina
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The Oxford handbook of the economics of networks
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Managing social interactions
Mayzlin, Dina
- In:
The Oxford handbook of the economics of networks
,
(pp. 792-809)
.
2016
Persistent link: https://www.econbiz.de/10011504246
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Managing Social Interactions
Mayzlin, Dina
- In:
The Oxford handbook of the economics of networks
.
2016
Persistent link: https://www.econbiz.de/10012880976
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