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~person:"Mazursky, David"
~subject:"Advertising"
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Mazursky, David
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Journal of advertising : official publication of the American Academy of Advertising
1
The Sage handbook of advertising
1
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ECONIS (ZBW)
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Cracking the ad code
Goldenberg, Jacob
;
Levav, Amnon
;
Mazursky, David
; …
-
2009
Persistent link: https://www.econbiz.de/10003779325
Saved in:
2
When deep structures surface : design structures that can repeatedly surprise
Goldenberg, Jacob
;
Mazursky, David
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 21-34
Persistent link: https://www.econbiz.de/10003808073
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3
Advertising creativity : balancing surprise and regulatory
Goldenberg, Jacob
;
Mazursky, David
- In:
The Sage handbook of advertising
,
(pp. 283-298)
.
2007
Persistent link: https://www.econbiz.de/10003570496
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