//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Mazursky, David"
~subject:"Konsumgüterindustrie"
~subject:"Produktinnovation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Begabung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumgüterindustrie
Produktinnovation
Kreativität
9
Creativity
8
Innovation
4
Advertising
3
New product development
3
Produktentwicklung
3
Werbung
3
Advertising effects
1
Advertising industry
1
Betriebliche Budgetierung
1
Consumer behaviour
1
Consumer goods industry
1
Corporate budgeting
1
Creative industries
1
Customer integration
1
Konsumentenverhalten
1
Kreativsektor
1
Kundenintegration
1
Management
1
Market research
1
Marketing
1
Marktforschung
1
Methode
1
Perception
1
Produktmanagement
1
Regression analysis
1
Regressionsanalyse
1
Theorie
1
Theory
1
Wahrnehmung
1
Werbewirkung
1
Werbewirtschaft
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Mazursky, David
Goldenberg, Jacob
2
Großklaus, Rainer H. G.
2
Kreuz, Peter
2
Manu, Alexander
2
Styhre, Alexander
2
Sundgren, Mats
2
Appelt, Horst G.
1
Barrère, Christian
1
Burger-Helmchen, Thierry
1
Busacca, Bruno
1
Christensen, Clayton M.
1
Cillo, Paola
1
Dillon, Karen
1
Duncan, David S.
1
Farber, David
1
Foerster, Anja
1
Förster, Anja
1
Hall, Taddy
1
Kramer, Friedhelm
1
Magyar, Kasimir M.
1
Prange, Peter
1
Reinartz, Werner J.
1
Saffert, Peter
1
Wattman, Jessica
1
Wunker, Stephen M.
1
more ...
less ...
Published in...
All
Strategic market creation : a new perspective on marketing and innovation management
1
Source
All
ECONIS (ZBW)
2
USB Cologne (EcoSocSci)
1
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
From market research to creativity templates : leveraging tacit knowledge for ideation
Busacca, Bruno
;
Cillo, Paola
;
Mazursky, David
- In:
Strategic market creation : a new perspective on …
,
(pp. 3-26)
.
2008
Persistent link: https://www.econbiz.de/10003732297
Saved in:
2
Creativity in product innovation
Goldenberg, Jacob
;
Mazursky, David
-
2002
Persistent link: https://www.econbiz.de/10004745920
Saved in:
3
Creativity in product innovation
Goldenberg, Jacob
;
Mazursky, David
-
2002
Persistent link: https://www.econbiz.de/10014380064
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->