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~person:"Mazursky, David"
~subject:"Kundenintegration"
~subject:"Regression analysis"
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Kundenintegration
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Mazursky, David
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Marketing letters : a journal of research in marketing
1
Strategic market creation : a new perspective on marketing and innovation management
1
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ECONIS (ZBW)
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Toward a contingency view of new product creativity : assessing the interactive effects of consumers
Rubera, Gaia
;
Ordanini, Andrea
;
Mazursky, David
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 191-206
Persistent link: https://www.econbiz.de/10003976733
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2
From market research to creativity templates : leveraging tacit knowledge for ideation
Busacca, Bruno
;
Cillo, Paola
;
Mazursky, David
- In:
Strategic market creation : a new perspective on …
,
(pp. 3-26)
.
2008
Persistent link: https://www.econbiz.de/10003732297
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