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~person:"Mazursky, David"
~subject:"Werbewirtschaft"
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Werbewirtschaft
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Mazursky, David
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The Sage handbook of advertising
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ECONIS (ZBW)
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Advertising creativity : balancing surprise and regulatory
Goldenberg, Jacob
;
Mazursky, David
- In:
The Sage handbook of advertising
,
(pp. 283-298)
.
2007
Persistent link: https://www.econbiz.de/10003570496
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