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~person:"McColl-Kennedy, Janet R."
~subject:"Value co-creation"
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Value co-creation
Betriebliche Wertschöpfung
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Customer value
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Kundenwert
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Beziehungsmarketing
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4
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Co-creation
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McColl-Kennedy, Janet R.
Shamim, Amjad
3
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2
Babu, Mujahid Mohiuddin
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Baumann, Jasmin
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Business horizons
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Journal of service management
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The changing role of the health care customer : review, synthesis and research agenda
McColl-Kennedy, Janet R.
;
Snyder, Hannah
;
Elg, Mattias
; …
- In:
Journal of service management
28
(
2017
)
1
,
pp. 2-33
Persistent link: https://www.econbiz.de/10011654983
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2
Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C.
;
McColl-Kennedy, Janet R.
- In:
Business horizons
58
(
2015
)
4
,
pp. 459-468
Persistent link: https://www.econbiz.de/10011300878
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