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~person:"McDonald, Heath"
~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Professional sports
17
Profisport
17
Consumer behaviour
16
Konsumentenverhalten
16
Sportmarketing
13
Sports marketing
13
Beziehungsmarketing
10
Relationship marketing
10
Football
7
Fußball
7
Sport
6
Sport organization
6
Sportorganisation
6
Sports
6
season ticket holders
3
Brand management
2
Customer integration
2
Customer satisfaction
2
Dirichlet
2
Double jeopardy
2
Fans
2
Forecasting model
2
Kundenintegration
2
Markenführung
2
Prognoseverfahren
2
Saisonale Schwankungen
2
Seasonal variations
2
Sport fans
2
fans
2
professional teams
2
sport
2
Arbeitsgruppe
1
Attitudinal loyalty
1
Ausbilder
1
Australia
1
Australien
1
Bibliometrics
1
Bibliometrie
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Brand
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McDonald, Heath
Biscaia, Rui
3
Theodorakis, Nicholas D.
3
Sarstedt, Marko
2
Schwaiger, Manfred
2
Yoshida, Masayuki
2
Ahn, Taesoo
1
Alexandris, Kostas
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1
Du, James
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Foroughi, Behzad
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Funk, Daniel C.
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European Sport management quarterly : ESMQ
1
Sport management review
1
Source
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ECONIS (ZBW)
2
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Female season ticket holders : how their satisfaction is derived differently from males
McDonald, Heath
;
Leckie, Civilai
;
Karg, Adam
; …
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
2
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011890879
Saved in:
2
Measuring season ticket holder satisfaction : rationale, scale development and longitudinal validation
McDonald, Heath
;
Karg, Adam J.
;
Vocino, Andrea
- In:
Sport management review
16
(
2013
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10009700226
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