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~person:"McDonald, Ruth"
~subject:"Marketing theory"
~subject:"United States"
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Marketing theory
United States
Betriebliche Wertschöpfung
2
Social marketing
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Value creation
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1
Co-creation
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Customer integration
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Marketingtheorie
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USA
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service perspective
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service-dominant benchmarks
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service-dominant logic
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McDonald, Ruth
Kotler, Philip
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Gordon, Ross
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Sunstein, Cass R.
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Journal of marketing management : MM
1
Marketing theory
1
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ECONIS (ZBW)
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Toward a service-dominant approach to social marketing
Luca, Nadina R.
;
Hibbert, Sally
;
McDonald, Ruth
- In:
Marketing theory
16
(
2016
)
2
,
pp. 194-218
Persistent link: https://www.econbiz.de/10011495070
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2
Midstream value creation in social marketing
Luca, Nadine R.
;
Hibbert, Sally
;
McDonald, Ruth
- In:
Journal of marketing management : MM
32
(
2016
)
11/12
,
pp. 1145-1173
Persistent link: https://www.econbiz.de/10011610957
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