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~person:"McKelvey, Steve"
~person:"Séguin, Benoit"
~subject:"Guerilla-Marketing"
~subject:"United States"
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Guerilla-Marketing
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McKelvey, Steve
Séguin, Benoit
Moser, Petra
4
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O'Reilly, Norm
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Baade, Robert A.
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Lee, Jenny Jiyeon
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International journal of sport management and marketing : IJSMM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
International journal of sports marketing & sponsorship
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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1
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
2
Event-specific ambush marketing legislation for mega-sporting events : an economics perspective
McKelvey, Steve
;
Longley, Neil
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
5
,
pp. 349-364
Persistent link: https://www.econbiz.de/10011531615
Saved in:
3
Markenmanagement im Umfeld von Sportgroßveranstaltungen im Zeitalter des Ambush Marketing
Séguin, Benoit
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 295-315)
.
2014
Persistent link: https://www.econbiz.de/10010354039
Saved in:
4
Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm
;
Lyberger, Mark R.
;
McCarthy, Larry M.
; …
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
Saved in:
5
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
6
Sponsorship program protection strategies for special sport events : are event organizers outmaneuvering ambush marketers?
McKelvey, Steve
;
Grady, John
- In:
Journal of sport management : the official journal of …
22
(
2008
)
5
,
pp. 550-586
Persistent link: https://www.econbiz.de/10003760604
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