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~person:"McLean, Graeme J."
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Search: subject:"Virtual reality"
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Konsumentenverhalten
Relationship marketing
Consumer behaviour
5
Virtual reality
5
Virtuelle Realität
5
Holiday behaviour
3
Urlaubsverhalten
3
Augmented reality
2
Experiential marketing
2
Tourism
2
Tourism industry
2
Tourism marketing
2
Tourismus
2
Tourismusmarketing
2
Tourismuswirtschaft
2
mental imagery
2
AR
1
Attitudes towards destination
1
Beziehungsmarketing
1
Brand management
1
Cognition
1
Customer experience
1
Customer satisfaction
1
Destination management
1
Destinationsmanagement
1
Event marketing
1
Event-Marketing
1
Experiment
1
Flow
1
Immersion
1
Kognition
1
Kundenzufriedenheit
1
Learning
1
Learning organization
1
Learning process
1
Lernen
1
Lernende Organisation
1
Lernprozess
1
MTTE
1
Markenführung
1
Mental time travel
1
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Undetermined
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Article
5
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
5
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English
5
Author
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McLean, Graeme J.
Flavián Blanco, Carlos
6
Ruyter, Ko de
6
Chylinski, Mathew
5
Heller, Jonas
5
Ibáñez-Sánchez, Sergio
5
Meißner, Martin
5
Orús, Carlos
5
Barhorst, Jennifer Brannon
4
Barnes, Stuart J.
4
Hilken, Tim
4
Javornik, Ana
4
Loureiro, Sandra Maria Correia
4
Mahr, Dominik
4
Pantano, Eleonora
4
Pfeiffer, Jella
4
Pfeiffer, Thies
4
Rauschnabel, Philipp A.
4
Baier, Daniel
3
Belk, Russell W.
3
Bigné Alcañiz, J. Enrique
3
Huang, Tseng-Lung
3
Jung, Timothy
3
Keeling, Debbie I.
3
Kumar, Harish
3
Lavoye, Virginie
3
Mero, Joel
3
Papagiannidis, Savvas
3
Park, Minjung
3
Pressey, Andrew D.
3
Reijmersdal, Eva A. van
3
Spielmann, Nathalie
3
Tarkiainen, Anssi
3
Wu, Juanjuan
3
Ahn, Sun Joo
2
Al Khasawneh, Mohammad Hamdi
2
Alyahya, Mansour Abdullah
2
Ambika, Anupama
2
Arya, Vikas
2
Barnes, Stuart
2
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Journal of business research : JBR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
Tourism management perspectives : TMP
1
Source
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ECONIS (ZBW)
5
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1
Examining tourism consumers' attitudes and the role of sensory information in
virtual
reality
experiences of a tourist destination
Alyahya, Mansour Abdullah
;
McLean, Graeme J.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
7
,
pp. 1666-1681
Persistent link: https://www.econbiz.de/10013390874
Saved in:
2
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
3
Examining the influence of
virtual
reality
tourism on consumers' subjective wellbeing
McLean, Graeme J.
;
Alyahya, Mansour Abdullah
;
Barhorst, …
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014310301
Saved in:
4
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
5
Blending the real world and the virtual world : exploring the role of flow in augmented reality experiences
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Shah, Esta
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 423-436
Persistent link: https://www.econbiz.de/10012420427
Saved in:
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