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~person:"McNally, Regina C."
~subject:"Produktlebenszyklus"
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Produktlebenszyklus
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McNally, Regina C.
Cooper, Tim
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The journal of product innovation management : an international publication of the Product Development & Management Association
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New product development processes and new product profitability : exploring the mediating role of speed to market and product quality
McNally, Regina C.
;
Akdeniz, M. Billur
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 63-77
Persistent link: https://www.econbiz.de/10009387637
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