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~person:"Meffert, Heribert"
~person:"Silberer, Günter"
~source:"econis"
~subject:"Absatz"
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Mobile Marketing
15
Mobile marketing
15
Deutschland
10
Germany
9
Internet
9
Theorie
9
Theory
9
Brand management
4
E-commerce
4
Electronic Commerce
4
Markenführung
4
Multimedia
4
Advertising
2
Advertising effects
2
Handelsmarketing
2
Interactive media
2
Interaktive Medien
2
Markenpolitik
2
Marketing
2
Retail marketing
2
Telemarketing
2
Werbewirkung
2
Werbung
2
Advertising industry
1
Advertising regulation
1
Auction
1
Auktion
1
Automotive industry
1
BASF Coatings AG
1
Bertelsmann AG
1
Blickverhalten
1
Broadcasting law
1
Competitive strategy
1
Computer-assisted marketing
1
Cooperative purchasing
1
Distribution channel
1
Einkaufsgemeinschaft
1
Electronic Banking
1
Electronic banking
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Meffert, Heribert
Silberer, Günter
Bininda, Norbert
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Schiebel, Walter
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Theuer, Gottfried
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ECONIS (ZBW)
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Marketing und neue Medien
Meffert, Heribert
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1985
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