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~person:"Meffert, Heribert"
~person:"Silberer, Günter"
~subject:"Telemarketing"
~subject:"Werbewirkung"
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Telemarketing
Werbewirkung
Mobile Marketing
15
Mobile marketing
15
Deutschland
10
Internet
10
Germany
9
Theorie
9
Theory
9
Multimedia
5
Brand management
4
E-commerce
4
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4
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4
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3
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2
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BASF Coatings AG
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Meffert, Heribert
Silberer, Günter
Chaffey, Dave
9
Link, Jörg
9
Muther, Andreas
8
Fritz, Wolfgang
7
Alan, Sule
6
Zinman, Jonathan
6
Karlan, Dean
5
Smith, Paul R.
5
Tiedtke, Daniela
5
Albers, Sönke
4
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4
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4
Luo, Xueming
4
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4
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4
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3
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3
Dunn, Al
3
Fang, Zheng
3
Frost, Raymond
3
Giaglis, George M.
3
Rafieian, Omid
3
Rengelshausen, Oliver
3
Roberts, Mary Lou
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Rohner, Kurt
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Stafflage, Marcel
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3
Amann, Marcus
2
Ansary, Adel I.
2
Arnita, Devi
2
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2
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Absatzwirtschaft / Schriften zum Marketing
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Gabler Edition Wissenschaft / Interaktives Marketing
1
Reihe BWL aktuell
1
Sammlung Poeschel
1
Source
All
ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
2
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1
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1
Streaming media : a new way of online advertising
Silberer, Günter
;
Engelhardt, Jan-Frederik
- In:
Advertising and communication : proceedings 4th …
,
(pp. 254-259)
.
2005
Persistent link: https://www.econbiz.de/10003353825
Saved in:
2
Nutzung und Wirkung interaktiver Werbung : eine Studie zum Blickverhalten im Internet
Heimbach, Petja
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001550519
Saved in:
3
Neue Herausforderungen für das Marketing durch interaktive elektronische Medien : auf dem Weg zur Internet-Ökonomie
Meffert, Heribert
-
2000
Persistent link: https://www.econbiz.de/10004586572
Saved in:
4
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
Silberer, Günter
(
ed.
);
Rengelshausen, Oliver
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000598191
Saved in:
5
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
Silberer, Günter
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10004309428
Saved in:
6
Marketing und neue Medien
Meffert, Heribert
-
1985
Persistent link: https://www.econbiz.de/10000076620
Saved in:
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