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~person:"Meffert, Heribert"
~subject:"Kfz-Industrie"
~type_genre:"Fallstudie"
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Marketing : Grundlagen marktorientierter Unternehmensführung ; Konzepte, Instrumente, Praxisbeispiele ; mit neuer Fallstudie VW Golf
Meffert, Heribert
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2000
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9., überarb. und erw. Aufl.
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