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~person:"Meissner, Felix"
~subject:"Corporate social responsibility"
~subject:"Marketing management"
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Mammut Sports Group : erfolgreiche Entwicklung und Vermarktung von Produktinnovationen in der Bergsteigerszene
Gyssler, Michael
;
Meissner, Felix
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 101-114)
.
2010
Persistent link: https://www.econbiz.de/10009011568
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