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~person:"Meissner, Hans Günther"
~person:"Sheth, Jagdish N."
~person:"Sousa, Carlos M. P."
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Internationales Marketing
48
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Meissner, Hans Günther
Sheth, Jagdish N.
Sousa, Carlos M. P.
Czinkota, Michael R.
38
Kotabe, Masaaki
36
Ronkainen, Ilkka A.
32
Keegan, Warren J.
28
Douglas, Susan P.
27
Meffert, Heribert
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Sander, Matthias
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Cavusgil, S. Tamer
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Samiee, Saeed
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Diamantopoulos, Adamantios
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Berndt, Ralph
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Cateora, Philip R.
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Fantapié Altobelli, Claudia
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Kaynak, Erdener
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Mooij, Marieke K. de
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Swoboda, Bernhard
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Zentes, Joachim
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Ghauri, Pervez N.
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Usunier, Jean-Claude
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Craig, C. S.
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Griffith, David A.
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Jain, Subhash C.
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Manrai, Ajay K.
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Steenkamp, Jan-Benedict E. M.
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Zou, Shaoming
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Solberg, Carl Arthur
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Voeth, Markus
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Katsikeas, Constantine S.
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Müller, Stefan
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Paliwoda, Stanley J.
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Schlegelmilch, Bodo B.
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Terpstra, Vern
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Legends in marketing
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3
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Schriftenreihe des Lehrstuhls für Marketing, Universität Dortmund
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Best practices in international marketing
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Die Herausforderungen der Zukunft meistern : Globalisierung, Potentialorientierung und Fokussierung ; Festschrift für Lothar G. Winter zum 70. Geburtstag
1
European journal of marketing : EJM
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Faculty working paper / Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois
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Global business perspectives series
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Handbook of research in international marketing
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International business review : the official journal of the European International Business Academy
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International marketing in rapidly changing environments
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International small business journal : researching entrepreneurship
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Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
1
Internationales Management : Beiträge zur Zusammenarbeit ; Eberhard Dülfer zum 70. Geburtstag
1
Journal of marketing
1
Journal of world business : JWB
1
Management international review : mir ; journal of international business
1
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
1
Mittelstand und Betriebswirtschaft : Beiträge aus Wissenschaft und Praxis
1
Probleme des Verlagsgeschäfts : Beiträge zur Entwicklung des Literaturmarktes
1
Research handbook on foreign exit, relocation and re-entry : theoretical perspectives and empirical evidence
1
Review of marketing research
1
Sammlung Poeschel
1
Zukunftsfähiges Controlling : Konzeptionen, Umsetzungen, Praxiserfahrungen ; Prof. Dr. Thomas Reichmann zum 60. Geburtstag
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ECONIS (ZBW)
46
USB Cologne (EcoSocSci)
2
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1
Product development capabilities-based export channel selection and export performance
Li, Min
;
He, Xinming
;
Sousa, Carlos M. P.
- In:
International marketing review
40
(
2023
)
2
,
pp. 385-411
Persistent link: https://www.econbiz.de/10014266969
Saved in:
2
How do international performance, marketing capabilities and market turbulence jointly influence a foreign exit decision?
Tan, Qun
;
Sousa, Carlos M. P.
- In:
Research handbook on foreign exit, relocation and …
,
(pp. 136-158)
.
2022
Persistent link: https://www.econbiz.de/10013462381
Saved in:
3
Perspectives on macromarketing in the African context : introduction to the special issue
Dadzie, Kofi Q.
;
Sheth, Jagdish N.
- In:
Journal of macromarketing
40
(
2020
)
1
,
pp. 8-12
Persistent link: https://www.econbiz.de/10012159099
Saved in:
4
Borderless media : rethinking international marketing
Sheth, Jagdish N.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012167070
Saved in:
5
Future directions of cross-cultural marketing research
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook on cross-cultural marketing
,
(pp. 249-264)
.
2020
Persistent link: https://www.econbiz.de/10013459553
Saved in:
6
Special issue: macromarketing in the African context
Dadzie, Kofi Q.
(
ed.
);
Sheth, Jagdish N.
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012159192
Saved in:
7
Nonlinear effects of dynamic export pricing on export sales : a longitudinal investigation
Chen, Jieke
;
Sousa, Carlos M. P.
;
He, Xinming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 60-78
Persistent link: https://www.econbiz.de/10012106868
Saved in:
8
A review of the empirical research on export channel selection between 1979 and 2015
Li, Min
;
He, Xinming
;
Sousa, Carlos M. P.
- In:
International business review : the official journal of …
26
(
2017
)
2
,
pp. 303-323
Persistent link: https://www.econbiz.de/10011710960
Saved in:
9
Leveraging marketing capabilities into competitive advantage and export performance
Tan, Qun
;
Sousa, Carlos M. P.
- In:
International marketing review
32
(
2015
)
1
,
pp. 78-102
Persistent link: https://www.econbiz.de/10010528934
Saved in:
10
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
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