//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Melewar, T. C."
~person:"Romaniuk, Jenni"
~subject:"World"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
World
Brand
34
Markenartikel
34
Brand management
29
Markenführung
29
Consumer behaviour
23
Konsumentenverhalten
23
Brand image
20
Markenimage
20
Marketing management
5
Marketingmanagement
5
Beziehungsmarketing
4
Relationship marketing
4
Advertising
3
Advertising effects
3
Marketing
3
Werbewirkung
3
Werbung
3
Brand awareness
2
Brand loyalty
2
China
2
Competition
2
Corporate reputation
2
Firmenimage
2
Internet marketing
2
Online-Marketing
2
Perception
2
Place marketing
2
Standortmarketing
2
Viral marketing
2
Virales Marketing
2
Wahrnehmung
2
Welt
2
Wettbewerb
2
brand usage
2
Advertising and brand recall
1
Advertising effectiveness
1
Advertising likeability
1
Ambidextrous organization
1
Australia
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Melewar, T. C.
Romaniuk, Jenni
Chen, Yongmin
8
Maskus, Keith E.
8
Dahm, Markus H.
2
Dennis, Charles
2
Dolgin, Alexander
2
Gathen, Andreas von der
2
Gómez-Suárez, Mónica
2
Haigh, David
2
Higgins, David M.
2
Ind, Nicholas
2
Jennewein, Klaus
2
Pearson, David
2
Pearson, Thomas
2
Sattler, Henrik
2
Schröder, Hans-Ulrich
2
Townsend, Janell D.
2
Weiss, Hans
2
Werner-Lobo, Klaus
2
Wilson, Jeremy M.
2
Abeyratne, Ruwantissa I. R.
1
Abouzeedan, Adli
1
Agrawal, Jagdish
1
Aiello, Gaetano
1
Askegaard, Søren
1
Ataman, M. Berk
1
Ataul Karim Patwary
1
Baker, Malcolm
1
Beck, Joshua T.
1
Beckman, Katherine
1
Bevere, Lucia
1
Bhagwat, Yashoda
1
Bhattacharyya, Prantik
1
Bialas, Alexander A.
1
Bodenstein, Gerhard
1
Brennan, Linda
1
Brown, James
1
Burger, Christa Engel Pletcher
1
Calantone, Roger J.
1
Castaldi, Carolina
1
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Introduction to the special issue of the 3rd International Colloquium on design, branding and marketing
Dilmperi, Athina
;
McIntyre, Charles
;
Dennis, Charles
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012269082
Saved in:
2
Global design, marketing and branding : introduction to the special issue
Melewar, T. C.
;
Dennis, Charles
;
Kent, Anthony
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2241-2242
Persistent link: https://www.econbiz.de/10010402008
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->