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~person:"Melewar, T. C."
~subject:"Erfolgsfaktor"
~subject:"Markenartikel"
~subject:"Marketing management"
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Search: subject:"Brand"
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Erfolgsfaktor
Markenartikel
Marketing management
Brand management
71
Markenführung
71
Brand image
29
Markenimage
29
Consumer behaviour
27
Konsumentenverhalten
27
Corporate reputation
22
Firmenimage
22
Brand architecture
18
Markenarchitektur
18
Brand
17
Marketingmanagement
14
Marketing
9
Unternehmenskultur
9
Welt
9
World
9
Corporate culture
7
Higher education institution
7
Hochschule
7
Reputation
7
Corporate Social Responsibility
6
Corporate social responsibility
6
Designation of origin
6
Herkunftsbezeichnung
6
Place marketing
6
Standortmarketing
6
Markenpolitik
5
Public relations
5
Social Web
5
Social web
5
Tourism marketing
5
Tourismusmarketing
5
Öffentlichkeitsarbeit
5
Branchenentwicklung
4
Customer satisfaction
4
Islam
4
Kundenzufriedenheit
4
Malaysia
4
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15
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Article
24
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3
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Article in journal
26
Aufsatz in Zeitschrift
26
Collection of articles of several authors
3
Sammelwerk
3
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
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Language
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English
27
Author
All
Melewar, T. C.
Keller, Kevin Lane
46
Sattler, Henrik
41
Baumgarth, Carsten
39
Burmann, Christoph
37
Huber, Frank
36
De Chernatony, Leslie
33
Esch, Franz-Rudolf
33
Bruhn, Manfred
32
Fournier, Susan
27
Dawes, John
25
Phau, Ian
25
Bauer, Hans H.
24
Ko, Eunju
23
Meffert, Heribert
23
Völckner, Franziska
22
Romaniuk, Jenni
20
Sarkar, Abhigyan
19
Ahlert, Dieter
18
Fetscherin, Marc
18
Steenkamp, Jan-Benedict E. M.
18
Chintagunta, Pradeep K.
17
Schmidt, Holger J.
17
Bang, Nguyen
16
Bronnenberg, Bart J.
16
Franses, Philip Hans
16
Gierl, Heribert
16
Hildebrandt, Lutz
16
Hruschka, Harald
16
Loureiro, Sandra Maria Correia
16
Sharp, Byron
16
Wiedmann, Klaus-Peter
16
Balmer, John M. T.
15
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Kapferer, Jean-Noël
15
King, Stephen
15
MacInnis, Deborah J.
15
Aaker, David A.
14
Herrmann, Andreas
14
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Published in...
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Journal of business research : JBR
4
European journal of marketing : EJM
3
International studies of management and organization
2
Qualitative market research : an international journal
2
The journal of brand management : an international journal
2
The marketing review
2
Building corporate identity, image and reputation in the digital era
1
Corporate reputation review
1
EuroMed journal of business
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of general management
1
Journal of global marketing
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
The European business journal
1
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ECONIS (ZBW)
27
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Date (oldest first)
1
Experiencing the sense of the
brand
: the mining, processing and application of
brand
data through sensory
brand
experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
2
Impact of the strength of religious beliefs on
brand
love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
3
Territorial
brand
management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
4
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
5
Investigating the uses of corporate reputation and its effects on
brand
segmentation,
brand
differentiation, and
brand
positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
6
Conceptualising sensory
brand
experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
7
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
8
Brand
ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
9
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
10
Introduction to the special issue of the 3rd International Colloquium on design, branding and marketing
Dilmperi, Athina
;
McIntyre, Charles
;
Dennis, Charles
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012269082
Saved in:
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