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~person:"Melewar, T. C."
~subject:"Markenführung"
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Markenführung
Brand management
71
Consumer behaviour
28
Konsumentenverhalten
28
Brand image
27
Markenimage
27
Corporate reputation
25
Firmenimage
25
Marketing management
22
Marketingmanagement
22
Brand
17
Markenartikel
17
Brand architecture
15
Markenarchitektur
15
Marketing
14
Unternehmenskultur
11
Beziehungsmarketing
10
Relationship marketing
10
Corporate culture
9
Higher education institution
9
Hochschule
9
Public relations
8
Reputation
8
Welt
8
World
8
Öffentlichkeitsarbeit
8
Place marketing
7
Standortmarketing
7
Designation of origin
6
Herkunftsbezeichnung
6
International marketing
6
Internationales Marketing
6
Tourism marketing
6
Tourismusmarketing
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Customer satisfaction
5
Kundenzufriedenheit
5
Malaysia
5
Markenpolitik
5
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Undetermined
34
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Article
57
Book / Working Paper
14
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Article in journal
57
Aufsatz in Zeitschrift
57
Collection of articles of several authors
10
Sammelwerk
10
Case study
6
Fallstudie
6
Aufsatz im Buch
4
Book section
4
Aufsatzsammlung
3
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Language
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English
71
Author
All
Melewar, T. C.
Burmann, Christoph
117
Esch, Franz-Rudolf
105
Baumgarth, Carsten
77
Keller, Kevin Lane
56
Balmer, John M. T.
45
Meffert, Heribert
44
Huber, Frank
42
Ahlert, Dieter
41
De Chernatony, Leslie
41
Bruhn, Manfred
39
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
37
Phau, Ian
36
Merrilees, Bill
35
Foroudi, Pantea
33
Fournier, Susan
33
Bauer, Hans H.
32
Uggla, Henrik
32
Wiedmann, Klaus-Peter
31
Ind, Nicholas
29
Schmidt, Holger J.
29
Romaniuk, Jenni
28
Sattler, Henrik
28
Gupta, Suraksha
27
Guzman, Francisco
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Christodoulides, George
26
Kernstock, Joachim
25
Schroeder, Jonathan E.
25
Tomczak, Torsten
25
Veloutsou, Cleopatra
25
Diamantopoulos, Adamantios
24
Iglesias, Oriol
24
Langner, Tobias
24
Park, C. Whan
24
Sarkar, Abhigyan
24
Swoboda, Bernhard
24
Han, Heesup
23
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Journal of business research : JBR
10
European journal of marketing : EJM
5
International studies of management and organization
5
The journal of brand management : an international journal
4
The marketing review
4
Corporate reputation review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of strategic marketing
2
Journal of world business : JWB
2
Qualitative market research : an international journal
2
Routledge studies in marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Building corporate identity, image and reputation in the digital era
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European business review
1
Handbook of corporate communication and public relations : pure and applied
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
The European business journal
1
The Routledge companion to contemporary brand management
1
The journal of asset management
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
71
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1
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10
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71
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date (oldest first)
1
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
2
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
3
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
4
Impact of perceived social media
marketing
activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
5
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
6
Place brand management : strategic
marketing
of cities, regions and nations
Melewar, T. C.
(
ed.
);
Dennis, Charles
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011598698
Saved in:
7
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
8
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
Saved in:
9
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
10
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
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