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~person:"Melewar, T. C."
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Designation of origin"
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Designation of origin
7
Herkunftsbezeichnung
7
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Place marketing
4
Standortmarketing
4
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Beer
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Aufsatz in Zeitschrift
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Melewar, T. C.
Diamantopoulos, Adamantios
20
Giraldi, Janaina de Moura Engracia
12
Stepchenkova, Svetlana
10
Papadopoulos, Nicolas G.
9
Balabanis, George
8
Bruwer, Johan
8
Hayakawa, Kazunobu
8
Magnusson, Peter
8
Phau, Ian
8
Aichner, Thomas
7
Alvarez, Maria D.
7
Lee, Richard
7
Pike, Steven
7
Stylidis, Dimitrios
7
Westjohn, Stanford A.
7
Zdravkovic, Srdan
7
Astous, Alain d'
6
Chen, Chun-Chu
6
De Melo, Jaime
6
De Nisco, Alessandro
6
Grote, Ulrike
6
Heslop, Louise A.
6
Josiassen, Alexander
6
Lehto, Xinran Y.
6
Nadeau, John
6
Ahmed, Zafar U.
5
Cai, Liping A.
5
Campo, Sara
5
Elliot, Statia
5
Grebitus, Carola
5
Grudecka, Anna
5
Guzman, Francisco
5
Hamzaoui-Essoussi, Leila
5
Han, C. M.
5
Insch, Andrea
5
Lopez, Carmen
5
Maher, Amro A.
5
Merunka, Dwight
5
Morrison, Alastair M.
5
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Journal of business research : JBR
2
Corporate reputation review : an international journal
1
International journal of business and globalisation : IJBG
1
International marketing review
1
Journal of destination marketing & management
1
Journal of vacation marketing : an international journal
1
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ECONIS (ZBW)
7
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1
Exploring Czechs' and Greeks' mental associations of London : a tourist destination or a place to live in?
Stylidis, Dimitrios
;
Cherifi, Barbora
;
Melewar, T. C.
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012548402
Saved in:
2
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
3
Promissing the dream : changing destination image of London through the effect of website place
Foroudi, Pantea
;
Akarsu, Tugra Nazlil
;
Ageeva, Elena
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 97-110
Persistent link: https://www.econbiz.de/10011775953
Saved in:
4
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
5
Editorial: nation branding : issues, insights and impacts
Melewar, T. C.
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 5-6
Persistent link: https://www.econbiz.de/10009741998
Saved in:
6
Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith
;
Melewar, T. C.
;
Seidenfuss, Kai-Uwe
; …
- In:
International marketing review
27
(
2010
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
Saved in:
7
In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes
Balabanis, George
;
Mueller, Rene Dentiste
;
Melewar, T. C.
- In:
International journal of business and globalisation : IJBG
1
(
2007
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10003928283
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