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~person:"Menon, Anil"
~subject:"Germany"
~subject:"Marketingmanagement"
~subject:"Werbewirkung"
~type_genre:"Aufsatz im Buch"
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Marketing mix decisions : new perspectives and practices
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Practical measurement of advertising impact : the IBM experience
Powers, Todd M.
;
Menon, Anil
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 77-109)
.
2008
Persistent link: https://www.econbiz.de/10003769434
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