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~person:"Merrilees, Bill"
~person:"Romaniuk, Jenni"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Handbook"
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Search: subject:"Markenartikel"
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Brand management
56
Markenführung
56
Brand image
31
Markenimage
31
Consumer behaviour
28
Konsumentenverhalten
28
Brand
23
Markenartikel
23
Australia
11
Australien
11
Advertising effects
8
Marketing management
8
Marketingmanagement
8
Werbewirkung
8
Beziehungsmarketing
7
Relationship marketing
7
Brand architecture
6
Brand extension
6
Internet marketing
6
Markenarchitektur
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Online-Marketing
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Unternehmenserfolg
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City marketing
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3
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Article
73
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Article in journal
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English
74
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Merrilees, Bill
Romaniuk, Jenni
Melewar, T. C.
70
Esch, Franz-Rudolf
47
Bang, Nguyen
40
Loureiro, Sandra Maria Correia
39
Phau, Ian
38
Baumgarth, Carsten
35
Diamantopoulos, Adamantios
32
Keller, Kevin Lane
32
Ko, Eunju
32
De Chernatony, Leslie
30
Foroudi, Pantea
30
Han, Heesup
30
Sattler, Henrik
29
Balmer, John M. T.
28
Gierl, Heribert
28
Gupta, Suraksha
28
Christodoulides, George
26
Burmann, Christoph
25
Guzman, Francisco
25
Veloutsou, Cleopatra
25
King, Ceridwyn
24
Pitt, Leyland F.
24
Sarkar, Abhigyan
24
Vrontis, Demetris
24
Wiedmann, Klaus-Peter
24
Fetscherin, Marc
23
Rahman, Zillur
23
Sung, Yongjun
23
Dawes, John
22
Herrmann, Andreas
22
Roper, Stuart
22
Iglesias, Oriol
21
Japutra, Arnold
21
Khan, Imran
21
Paul, Justin
21
Pelsmacker, Patrick de
21
Valette-Florence, Pierre
21
Völckner, Franziska
21
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Journal of business research : JBR
12
The journal of brand management : an international journal
10
Journal of advertising research
6
International journal of market research : JMRS ; the journal of the Market Research Society
5
The journal of product & brand management
5
Australasian marketing journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of management reviews : IJMR
1
International journal of market research
1
Journal for international business and entrepreneurship development
1
Journal of consumer behaviour : an international research review
1
Journal of hospitality marketing & management
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing theory and practice
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel and tourism marketing
1
Marketing theory
1
Nonprofit and voluntary sector quarterly
1
Psychology & marketing
1
Qualitative market research : an international journal
1
The journal of asset management
1
The journal of consumer marketing
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ECONIS (ZBW)
74
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74
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1
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Fuller, Rachel
;
Stocchi, Lara
;
Gruber, Thorsten
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
Saved in:
2
Understanding consumer perceptions of luxury brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
3
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
4
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
Saved in:
5
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
6
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
7
Building a unique brand identity : measuring the relative ownership potential of brand identity element types
Ward, Ella
;
Yang, Song
;
Romaniuk, Jenni
;
Beal, Virginia
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 393-407
Persistent link: https://www.econbiz.de/10012298808
Saved in:
8
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
9
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
10
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
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