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~person:"Merrilees, Bill"
~subject:"Luxury goods"
~type_genre:"Arbeitspapier"
~type_genre:"Sammelwerk"
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Luxury goods
Brand management
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Arbeitspapier
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Merrilees, Bill
McAleer, Michael
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Rao, Gautam
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Journal of business research : JBR
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ECONIS (ZBW)
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Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
2
Special section: Thought leadership in brand management II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
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