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~person:"Meyer, Frederik"
~person:"Schade, Michael"
~person:"Sooreea, Rajeev"
~subject:"Amerikanisch"
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International business realisms : globalizing locally responsive and internationally connected business disciplines
1
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Wirkung affektiver und funktionaler Reputation auf das emotionale Markenerleben : eine empirische Analyse am Beispiel der Marke Abercrombie & Fitch
Huber, Frank
;
Meyer, Frederik
;
Czarnowski, Cecile
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010386228
Saved in:
2
How "American" are "all-American" brands? : a case of Gap, Inc. as "Made in America" brand
Wycoff, Eulalia
;
Sooreea, Rajeev
- In:
International business realisms : globalizing locally …
,
(pp. 66-84)
.
2013
Persistent link: https://www.econbiz.de/10011418003
Saved in:
3
Reverse Product Placement : eine empirische Untersuchung der Verhaltensrelevanz fiktiver Dienstleistungsmarken
Kanitz, Christopher
;
Muzellec, Laurent
;
Schade, Michael
; …
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
3
,
pp. 233-247
Persistent link: https://www.econbiz.de/10009792230
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