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~person:"Meyer, Thomas"
~person:"Zhang, Jie Jennifer"
~subject:"Konsumentenverhalten"
~subject:"Virales Marketing"
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Konsumentenverhalten
Virales Marketing
Consumer behaviour
2
Customers
2
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1
Bank marketing
1
Bankmarketing
1
Bewertung
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Deutschland
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Meyer, Thomas
Zhang, Jie Jennifer
Kempe, Michael
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Kessler-Thönes, Tino
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Economics : digitale Ökonomie und struktureller Wandel
1
Information technology and management
1
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ECONIS (ZBW)
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Mehrheit der Bankkunden recherchiert online : Ergebnisse einer Clickstream-Analyse
Meyer, Thomas
- In:
Economics : digitale Ökonomie und struktureller Wandel
(
2010
)
79
,
pp. 1-31
Persistent link: https://www.econbiz.de/10008648300
Saved in:
2
Do online reviews affect product sales? : the role of reviewer characteristics and temporal effects
Hu, Nan
;
Liu, Ling
;
Zhang, Jie Jennifer
- In:
Information technology and management
9
(
2008
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10003755276
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