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~person:"Meyer-Waarden, Lars"
~subject:"Brand loyalty"
~subject:"Loyalty programs"
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Brand loyalty
Loyalty programs
Kundenbindungsprogramm
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Loyalty program
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Beziehungsmarketing
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Consumer behaviour
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Konsumentenverhalten
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Air passenger transport
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Customer engagement
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Einzelhandel
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Fluggesellschaft
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Food trade
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Leistungsanreiz
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Loyalty
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Loyalty program engagement behavior
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Loyalty program loyalty
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Markenartikel
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Markentreue
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Motivation
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Passagierluftverkehr
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Personalisierung
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Meyer-Waarden, Lars
Bazargan, Amirhossein
3
Chen, Yuxin
3
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3
Karray, Salma
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Agarwal, Reeti
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Journal of business research : JBR
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
2
Three decades of research on loyalty programs : a literature review and future research agenda
Chen, Yanyan
;
Mandler, Timo
;
Meyer-Waarden, Lars
- In:
Journal of business research : JBR
124
(
2021
),
pp. 179-197
Persistent link: https://www.econbiz.de/10012493981
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