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~person:"Meyer-Waarden, Lars"
~subject:"Reward timing"
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Reward timing
Kundenbindungsprogramm
6
Loyalty program
6
Beziehungsmarketing
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Consumer behaviour
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Konsumentenverhalten
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Air passenger transport
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Brand loyalty
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Compensation system
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Customer engagement
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Fluggesellschaft
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Food trade
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Leistungsanreiz
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Loyalty program engagement behavior
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Markentreue
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Passagierluftverkehr
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Meyer-Waarden, Lars
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Journal of retailing and consumer services
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Effects of loyalty program rewards on store loyalty
Meyer-Waarden, Lars
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 22-32
Persistent link: https://www.econbiz.de/10010528622
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