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~person:"Michaelidou, Nina"
~subject:"Social Web"
~type:"article"
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Michaelidou, Nina
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European journal of marketing
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Femvertising practices on social media : a comparison of luxury and non-luxury brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1285-1300
Persistent link: https://www.econbiz.de/10013429200
Saved in:
2
Ultra-high-net-worth individuals : self-presentation and luxury consumption on Instagram
Michaelidou, Nina
;
Christodoulides, George
;
Presi, Caterina
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 949-967
Persistent link: https://www.econbiz.de/10013350941
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